What Is Previs

Previs is an abbreviated term for “previsualization”, the process of visualizing and improving a project before the final endeavor is attempted. Historically, filmmakers relied on storyboards, concept artwork, and physical models to help them plan their visions. Modern previs teams compliment and accelerate this process by using computer animation tools to represent the filmmaker’s choices in motion.

Previsualization techniques are being leveraged throughout the entertainment industry. The process is a win-win for both directors and producers, because it fosters creativity and insures efficiency in production and in post. The power of previs is even helping filmmakers and studios to raise funding for projects in development. We invite you to explore the possibilities of previs at every stage of the game.