After artists Joshua Wassung and Brian Weaver returned from a scouting mission to Israel, The Third Floor kicked off an epic feature film based on the Bible. For the project, The Third Floor has annexed additional space on the 9th floor of our art-deco building to accommodate storyboard artists and an editorial suite. The team is thrilled to be collaborating with the amazing concept designers from Weta in New Zealand to bring the best-selling book of all time to life!
The Third Floor dispatches two more artists to join Eric Carney’s team on Robert Zemekis’ A Christmas Carol.
Chris Edwards, CEO & President of The Third Floor, is featured in Part 1 of VFX World’s online series entitled The Digital Eye: Dissecting A Previs Roundtable. Visit this website to read the full article or DOWNLOAD A PDF.
The Third Floor is approached to do a presentation on “Real-Time Previs” at the Visual Effects Society. Along with our good friends at Xsens Moven, The Third Floor demonstrated how Motion Capture can improve the previs work flow.
The Third Floor is excited to announce the purchase and implementation of a Moven motion capture suit. This motion capture technology will allow for an even greater level of character realism in our previs, and we’re thrilled to begin integrating it into our process.
The Third Floor is asked to participate in the 5D: The Future of Immersive Design conference in Long Beach, CA. Visit this website to read the full article.
After the success of Beowulf, Eric Carney, original founder and CFO of The Third Floor, is personally requested by ImageMovers Digital to help in the creation of the newest Robert Zemekis 3-D phenomenon A Christmas Carol.
The Third Floor is asked to help flesh out the unique characters and environments in Troy Nixey’s latest project in the form of a pitch reel for Walden Media.
The Third Floor is asked to provide artists to work on the post-vis for Prince Caspian. A combination of roto-work, compositing, and tracking keeps our artists busy for several weeks. Visit this website to view the latest trailer.
The Third Floor is asked to provide artists to work on the post-vis for Prince Caspian. A combination of roto-work, compositing, and tracking keeps our artists busy for several weeks.
President & CEO Chris Edwards is asked to present at the American Society of Cinematographers (ASC). Chris joined fellow presenters Ron Frankel of Proof, and David Morin of AutoDesk in an effort to encourage synergy between Previsualization Teams and Cinematographers.
The Third Floor begins work on Walden Media’s Lotus Caves, the directorial debut of friend and collaborator Rpin Suwannath.
The Third Floor joins forces with Just Cause Productions to develop the cinematic sequences for CAPCOM’s groundbreaking Resident Evil 5 game.
A long-time friend of The Third Floor, Previs Supervisor Rpin Suwannath discusses his previs process for The Chronicles and Narnia: Prince Caspian in his month’s edition of VFX Worlds "The Digital Eye." Visit this website to view the latest trailer.
http://www.vfxworld.com/?sa=adv&code=319b255d&atype=articles&id=3399
The Third Floor is thrilled to announce that our artists have been requested for JJ Abrams’ newest directorial project.
Our 2nd Annual Open House is a success! Thanks to all who stopped by to see our new space and to celebrate with us. We’re so grateful to have you all as friends and clients!
After being tapped by JJ Abrams’ production company to work on the super-secret “Cloverfield” trailer, (as seen in front of Transformers); The Third Floor delivered previs for the entire feature — coming soon (01-18-08?) to a theatre near you!
After finishing previs on The Chronicles of Narnia: Prince Caspian, Third Floor artists joined the team on the third installment in the series, The Voyage of the Dawn Treader.
The Third Floor has moved! After experiencing continued growth, we have settled into our new space on the 10th floor of our Art Deco office building. We’ve been told the view from our balcony is one of the best in the city!
The Third Floor is excited to be cast as the previsualization team on the next M. Night Shyamalan thriller, The Happening.
After spending 10 months developing previz sequences for Walden Media’s upcoming Chronicles of Narnia sequel, Prince Caspian, Third Floor artists have wrapped in time to join the team on the third film in the series, Voyage of the Dawn Treader.
Construction Begins! After experiencing continued growth, The Third Floor is moving to a larger office/studio space. Move dates are scheduled for the first week of June. Stay tuned for more information!
The Third Floor is thrilled to announce it has been selected to previsualize the exciting battle sequences for the new Untitled Bryan Singer / Tom Cruise feature.
Two Third Floor artists begin working on the newest Walden Media live-action feature Tortoise and Hippo, creating new characters and setting up the previsualization environments and sequences.
The Third Floor is tapped to previzualize a pitch trailer for a ground-breaking new feature tackling the Bible — from Creation to the Apocalypse - featuring Heaven and Hell environments never before seen on the big screen.
After spending months previsualizing sequences for Disney’s upcoming Pirates of the Caribbean 3: At World’s End, another Third Floor artist lends his expertise to the team at James Cameron’s Avatar.
The Third Floor is excited to be cast as the previsualization team on the newest Eddie Murphy vehicle, Starship Dave, for 20th Century Fox.
Our first-ever music video! After working with director enclave Smuggler on various commercial projects, Third Floor founder Chris Edwards worked closely with director Jonnie Ross and Smuggler to previsualize the high-concept music video for indie rock group Muse’s Invincible.
Two Third Floor artists join the highly-anticipated and latest feature to come from the mind of James Cameron — Avatar. Joining a team of highly-skilled visual effects artists, our two veterans will get a chance to help create never-before seen effects, characters, and worlds of fantasy.
The Third Floor celebrates our 4th Annual Open House with the biggest turnout ever! Thank you to our guests for coming out and seeing all of our hard work from the past year. Pictures to follow shortly. See you next year!
CEO Chris Edwards is a guest speaker at the Spark Animation Festival in Vancouver.
Digital Day at the DGA Demo- CEO Chris Edwards presented on the challenges of directing in the interactive arena alongside veteran Director and Video Game Designer Richard Taylor.
The short film Ring of Gundam is released to celebrate Gundam’s 30th Anniversary. We were fortunate to again work with our good friends at Robot to help launch this newest addition to the Gundam franchise.
The Third Floor begins work on Rob Cohen’s exciting new project Medieval.
Star Trek is released in theatres bringing in $258M in Box Office totals over the summer. The Third Floor was thrilled to previs the opening battle sequence. We’d like to thank Bad Robot and Paramount for allowing us to work on such a great project.
X-Men Origins: Wolverine is released in theatres nationwide and proves that the X-Men franchise is not slowing down! The Third Floor is proud to have helped Fox Studios bring this exciting project to life.
The Third Floor begins work on the next installment of the Iron Man franchise Iron Man 2.
The Third Floor is mentioned in the StudioDaily article covering the technical steps behind the making of Cloverfield. Visit this website to read the full article or DOWNLOAD A PDF.
http://www.studiodaily.com/main/technique/tprojects/9017.html
The Third Floor is mentioned in the Hollywood Reporter! The article covers the film Cloverfield, its box office projections, and the making of the film from previs to production. Visit this website to read the full article or DOWNLOAD A PDF.
http://www.hollywoodreporter.com/hr/content_display/news/e3ic57162ccf8c18bbfffe7bc68a869b66e
CEO Chris Edwards is a guest speaker at SIGGRAPH Asia in Yokohama, Japan.
The Third Floor is proud to be working with Method Studios on two AT&T commercials for the upcoming Winter Olympic Games airing on NBC February 12—28, 2010.
The Third Floor concludes all major previs and post-vis operations on IRON MAN 2 for Marvel Studios. Here’s a look at the new trailer:
Previs begins on a new feature film, THE SMURFS directed by Raja Gosnell — set for release July 2011.
The Third Floor provides motion capture and visualization services as part of a contestant challenge on VH1’s "Scream Queens".
The owners and employees of The Third Floor celebrate a successful 2009 with a holiday party at Café Santorini in Pasadena.
Check out the second trailer for Disney’s ALICE IN WONDERLAND, for which The Third Floor provided previs services:
http://www.youtube.com/watch?v=RTl5sDJjfsE&feature=player_embedded
Work begins on BATTLESHIP directed by Peter Berg — set for release August 2011.
The Third Floor thanks Glenn Derry for bringing us on board an exciting new pitch project in development at Warner Brothers.
James Cameron’s AVATAR is released. A team of Third Floor artists was integral to the creation of Avatar from the beginning of 3D environment building to supporting Cameron throughout the virtual production process:
http://www.awn.com/news/motion-graphics/third-floor-aids-avatar/
Disney releases A CHRISTMAS CAROL, on which The Third Floor artists spent over a year working with Academy Award winning director Robert Zemeckis.
The Third Floor Turns to StudioGPU MachStudio Pro to Streamline Digital Previsualization.
http://www.vizworld.com/2010/01/floor-turns-studiogpu-machstudio-pro/#more-10883
MachStudio Pro highlighted in 3D World Magazine’s “Renderers: a guide for the perplexed” article with expert opinion given by The Third Floor CEO Chris Edwards
The Third Floor was honored to be visited by ‘Fuji TV’ from Japan through UCLA’s Media Training Seminar 2009. Read more about their visit to our studios here
Congratulations to the Academy Award nominated “Avatar” for your groundbreaking achievements and 9 nominations for:
Best Picture
Art Direction
Cinematography
Best Director for James Cameron
Film Editing
Music
Sound Editing
Sound Mixing
Visual Effects
It was a pleasure working with you and we wish you the best of luck on Sunday, March 7th!!
The Third Floor would like to congratulate JJ Abrams and the entire “Star Trek” crew for your Academy Award Nominations for:
Sound Editing
Sound Mixing
Visual Effects
It was a pleasure working with you and we wish you the best of luck on Sunday, March 7th!!
The Third Floor would like to thank Raja Gosnell and the entire “The Smurfs” team as previs for the July 2011 release comes to a wrap.
Congratulations to ‘Alice in Wonderland’ and Tim Burton for dominating the #1 spot at the Box Office for three consecutive weeks.
"Inside The Third Floor"-A behind the scenes look at the previz work for Star Wars, Cloverfield, Prince Caspian, Lair and Lost Odyssey originally posted on CGChannel.com.
Disney’s 3D phenom "Alice in Wonderland" has become the sixth movie to cross $1 billion in worldwide box office and the first spring release to do so.
http://www.hollywoodreporter.com/hr/content_display/news/e3i653c072dd63127c843933703067c74d6
Third Floor featured or mentioned in “American Cinematographer” May 2010 “Iron Man 2” issue.
http://www.ascmag.com/ac_magazine/May2010/IronMan2/page1.php
Watch The Third Floor and Xsens collaborate on a motion capture shoot for an episode of VH1’s “Scream Queens 2”. Ten aspiring actresses will have the chance to win a breakthrough role in "Saw 3D," the next film in Lionsgate’s "Saw" horror franchise.
http://www.vh1.com/video/scream-queens-2/full-episodes/episode-3/1645804/playlist.jhtml
The Third Floor has been featured in the August issue of 3D World Magazine.
“From storyboard to silver screen-Discover how movie production is changing today‘s VFX pipeline as we track the development of a big-screen blockbuster.”
The Third Floor’s previs is featured on the "Iron Man 2" Blu Ray DVD.
Also catch a glimpse of the previs team hard at work on the DVD extra "Practical Meets Digital".
"Disney’s A Christmas Carol" is out on DVD. You can see the Third Floor DLO (Directors Layout) team working with director Robert Zemeckis and using the virtual camera system in the DVD extra "Capturing Dickens: A Novel Retelling".
Check out the "Mars Needs Moms" trailer. The Third Floor in addition to providing previs for the 3D stereo animated feature also provided it’s expertise in virtual camera for DLO (Directors Layout).
"I Am Number Four" is The Third Floor’s second previs collaboration with director D.J. Caruso (the first was "Eagle Eye"). Watch the action packed trailer here:
Some call it magic, some call it science, we call it previs! From pre-production to post-production, The Third Floor for over a year created previs and postvis for Marvel’s "Thor". The epic trailer is now online.
Congratulations to Alice In Wonderland and Iron Man 2 for their Academy Award nominations!
Alice in Wonderland
VISUAL EFFECTS
ART DIRECTION
COSTUME DESIGN
Iron Man 2
VISUAL EFFECTS
It was a pleasure working with you and we wish you the best of luck on Sunday February 27th.
As we say goodbye to 2010 The Third Floor is proud to have created previs and post-vis for the #2 (Alice In Wonderland) and #3 (Iron Man 2) top grossing domestic films of the year.
"I Am Number Four" opens in theaters Friday, February 18, 2011. The Third Floor previsualized six sequences in the D.J. Caruso directed film.
Watch the second trailer for "Mars Needs Moms" here:
The first trailer for "X-Men First Class" has arrived. The Third Floor created previs for the Matthew Vaughn directed film.
http://marvel.com/videos/watch/1740/x-men_first_class_trailer_1
Watch the second trailer for "Thor" here:
http://marvel.com/news/story/15232/watch_the_second_thor_movie_trailer
A big congratulations to Robert Stromberg (Production Design) and Karen O’Hara (Set Decoration) for winning Best Art Direction for "Alice In Wonderland" at the 2011 Oscars. It was a pleasure working with you.
http://www.bloginity.com/blog/2011/02/27/backstage-interview-robert-stromberg-karen-ohara/
"Mars Needs Moms" opens Friday March 11 th . In addition to providing previs The Third Floor also provided it’s expertise in Virtual Camera for Directors Layout (DLO).
Check out the trailer for "Smurfs". The Third Floor provided previs for the Raja Gosnell directed film.
The Feb 2011 issue of International Cinematographers Guild Magazine features an in-depth article on the making of "I Am Number Four". Cinematographer Guillermo Navarro talks about working with The Third Floor previs team. ” It [visual effects] is a very abstract process when you’re doing it, so I find previsualization a very helpful tool, and use it every chance I can. "
http://www.icgmagazine.com/wordpress/2011/02/17/stranger-than-paradise/
The first trailer for the Tarsem Singh directed "Immortals" is out. The Third Floor created previs and helped Tarsem visualize and scout locations using Third Floor’s Virtual Production technology.
"The X-Men: First Class" TV trailers keep coming. The Third Floor created previs and VFX previs tests for the Matthew Vaughn directed film. "The X-Men: First Class" opens June 3rd, 2011.
Check out the first trailer for "Fright Night". The Third Floor provided previs and techvis for the Craig Gillespie directed film. "Fright Night" opens August 19, 2011.
"Thor" hammers the box office two weekends in a row. Congratulations to Kenneth Branagh, Kevin Feige, Victoria Alonso, Wesley Sewell, Diana Giorgiutti and the Marvel "Thor" production team.
http://www.mtv.com/news/articles/1663915/thor-hammers-out-another-winning-boxoffice-weekend.jhtml
"The Third Floor and Framestore Announce European Previs Venture. Read breaking news in The Hollywood Reporter."
http://www.hollywoodreporter.com/news/framestore-third-floor-partner-provide-191067
The Third Floor Provides Previs Might For Thor.
http://www.awn.com/news/cg/third-floor-provides-previs-might-thor
The Third Floor Previs Supervisor Gerardo Ramirez explains how The Third Floor’s specialized team created animated previs blueprints for all the major sequences in Thor.
http://www.cgw.com/Press-Center/Online-Exclusives/2011/Well-Planned.aspx
In Variety, The Third Floor CEO Chris Edwards talks about the launch of Third Floor London, a new partnership with Framestore.
http://www.variety.com/article/VR1118037510?refCatId=13&query=Pair+partner+on+previs
A clip from "Captain America: The First Avenger" opening Friday July 22. The Third Floor Postvis team helped visualize this sequence where Captain America wields his legendary shield.
http://www.youtube.com/watch?feature=player_embedded&v=vdBO3uQcHgI
"The Smurfs" opens Friday July 29, 2011. The Third Floor created previs for this sequence and many others for the Raja Gosnell directed feature.
Two feature films that The Third Floor helped bring to the big screen open Friday Aug 19, 2011. The Third Floor created previs and techvis for "Fright Night" and pitchvis and previs for "Conan The Barbarian". Watch the trailers here.
http://www.animationmagazine.net/features/the-return-of-fright-night-conan-and-spy-kids/
An excellent documentary on Postvisualization or Postvis is up on the Previsualization Society website. The TPS documentray features many never before seen clips of The Third Floor’s postvis work on "Iron Man 2".
It’s the "SUPER SUMMER" A Day in the Life of The Third Floor as featured in Animation Magazine issue 214.
http://www.animationmagazine.net/a-day-in-the-life/issue-214-the-third-floor/
"Smurfs" passes half-billion in worldwide box office!
http://www.deadline.com/2011/09/smurfs-3d-pass-500-million-worldwide/
The Third Floor CEO Chris Edward’s Professional Spotlight interview for AWNtv at Siggraph 2011. Chris explains previs and his vision for the furure of previsualization.Be sure to watch all three parts.
http://www.awntv.com/videos/professional-spotlight-chris-edwards-siggraph-2011-part-1
Marvels "The Avengers" has their first full length trailer up on the official website. "The Avengers" is one of The Third Floor’s big projects that will be in theaters summer of 2012. The Third Floor was deeply involved in previs and postvis for the Joss Whedon directed film.
5 clips from "Arthur Christmas" the Aardman production for Sony Pictures Animation are available for your viewing pleasure. The Third Floor prevised the opening sequence (the first clip on top) for the 3D animated feature opening November 2011.
http://io9.com/5857537/5-clips-from-arthur-christmas-will-awaken-your-cold-black-heart
"Immortals" opens Friday Nov. 11. The Third Floor created previs and helped Tarsem visualize and scout locations using Third Floor’s Virtual Production technology.
"Immortals" is No. 1 movie with $32 million debut - CNN.com
http://edition.cnn.com/2011/11/14/showbiz/movies/immortals-rules-box-office-ew/
Saturday Nov 19, The Third Floor CEO Chris Edwards will be part of a panel at the CTN Animation Expo 2011. The panel will showcase Artist-Driven Companies that are beating the odds and finding new ways to innovate.
http://www.ctnanimationexpo.com/chief-artist-officers-those-caos-who-create-companies-and-brands/
"Arthur Christmas" the stereo 3D animated feature from Aardman production for Sony Pictures Animation opens Wednesday Nov. 23 2011. The Third Floor prevised the opening sequence.
"The Smurfs" is out on Blu-ray and DVD. The Third Floor provided extensive previs for the Raja Gosnell directed film which went on to gross over half a billion dollars in worldwide box office.
The Third floor previs team worked closely with director Steven Spielberg to help bring "War Horse" to the big screen. Watch the trailer for this highly anticipated film at the official "War Horse" web site. "War Horse" opens in the U.S. on Dec. 25th 2011.
The second trailer for "Battleship" is out on the official website. The Third Floor created extensive previs for the Peter Berg directed action epic. "Battleship" opens May 18th 2012.
Check out the trailer for "Men In Black 3". The Third Floor previs and postvis team worked closely with director Barry Sonnenfeld in New York and also in Los Angeles to craft sequences for the film. "Men In Black 3" opens May 25th 2012.
Marvel has released two new banners for "The Avengers". You can see more "The Avengers" banners and movie stills here:
"War Horse" directed by Steven Spielberg opens Christmas Day Dec. 25th 2011.
Happy New Year! from The Third Floor Los Angeles and The Third Floor London. Wishing everyone a safe and prosperous 2012.
The Academy has announced the VFX short list for the 84th Academy Awards. Two films that The Third Floor helped bring to the big screen are on the list: "Captain America: The First Avenger" (The Third Floor provided postvis) and "X-Men: First Class" (The Third Floor provided previs). On Jan. 19 at the Academy’s Visual Effects Bakeoff five of the ten films will be chosen for final Oscar consideration.
Not only did Super Bowl XLVI bring us a great game but it also brought us two new trailers for "The Avengers" and "Battleship". The Third Floor created previs for "Battleship" and created previs and postvis for "The Avengers". Enjoy!
For "Project X" The Third Floor worked closely with director Nima Nourizadeh and cinematographer Ken Seng to figure out an extended handheld POV camera shot of an epic mayhem filled party scene. "Project X" opens in theaters March 2.
A comprehensive article on the VFX and making of "Journey 2: The Mysterious Island" from FXGuide. The article features previs and postvis images that The Third Floor created for Journey 2’s ‘Lizard Chase’ and ‘Bee Chase’ sequences.
"The Avengers" Official Trailer #2 is out! The Third Floor was deeply involved in the Marvel Studios film and created previs and postvis for most of the major action set pieces in the Joss Whedon directed film. "The Avengers" opens May 4th 2012.
http://www.youtube.com/watch?v=tY9DnBNJFTI&feature=player_embedded
The second trailer for "Men In Black 3" is now online. The Third Floor previs and postvis team worked closely with director Barry Sonnenfeld in New York and in Los Angeles to craft sequences for the film. "Men In Black 3" opens May 25th 2012.
An action packed "Battleship" trailer 3 has been released! The Third Floor created extensive previs for the Peter Berg directed epic. "Battleship" opens May 18th 2012.
The "Total Recall" full trailer has gone live. The Third Floor worked closely with director Len Wiseman to craft previs for the action packed sci-fi thriller based on the Philip K. Dick story. "Total Recall" opens August 3, 2012.
"Total Recall" wows crowd at CinemaCon 2012. The Third Floor worked closely with director Len Wiseman to craft previs for the action packed sci-fi thriller based on the Philip K. Dick story. "Total Recall" opens August 3, 2012.
http://www.hollywoodreporter.com/news/total-recall-amazing-spider-man-skyfall-cinemacon-sony-317000
"The Avengers" now playing in theaters!
http://www.mtv.com/news/articles/1684471/avengers-midnight-opening.jhtml
‘Avengers’ heroic at worldwide B.O!!!