[The Third Floor's passion for design, storytelling and camera choreography is unparalleled.] Richard W. Taylor II, DGA, Cinematic Director Electronic Arts Los Angeles

It's high quality previs, or none at all

Previs that is too crude is a waste of time and money. We take our process further to provide the most detailed animatics in the industry. By paying closer attention to animation, lighting, and effects, directors can see exactly how the final sequence will look. We make sure our clients go into production energized by the sequences we’ve created for them.

Our process allows us to quickly hone in on the director’s vision while maintaining the flexibly to make revisions. We constantly evaluate and optimize our approach, which results in a streamlined process and a more relaxed environment, allowing our artists to concentrate on what they do best.

Holding ourselves to a higher previs standard also means using cutting edge tools to increase our productivity. We utilize new technologies like motion capture and virtual camera tracking to provide directors with the latest options. We’ve also developed better ways to collaborate virtually with our clients.