More and more creators are realizing the potential of previs in a variety of industries. This is opening up new avenues for early previs development. Even independent filmmakers are beginning to harness the power of previs to prepare their ideas. Previs is no longer a process reserved for the highest profile directors and most sophisticated visual effects facilities.
There is a growing awareness that previs can be used as a sales tool for content that has yet to be greenlit. A previs team can create a teaser trailer or a sample scene at a fraction of the cost of the final endeavor. These “Pitch Reels” can help raise additional funding for an endeavor and are often a litmus test for the skills of the director.