[One shot in particular that I really, really wanted to get, we ended up nailing in the previs.] Matt Reeves (Director), on the Cloverfield DVD Behind the Scenes

Levi's "Change"

Director Filip Engstrom enlisted the help of The Third Floor to produce the previs for his commercial featuring a girl on a phonebooth that comes crashing through a guys apartment. The Third Floor created a virtual version of one of 20th Century Fox’s NY street sets in order to ensure the commercial could be shot at the location.